Get ready for our 30 day Challenge with results-driven, and scientifically-based workout programming.

These workouts are designed to help improve function, reduce pain, and enhance aesthetics. As an added bonus, connect with a supportive community of like-minded women who are all in this together!

Health and wellness goes beyond just the foods you and eat and the exercises as this program will emphasize the importance of mental health throughout the duration of the program through affirmations, yoga flow, journaling exercises and more in addition to the provided workouts and nutrition guidance. Let’s get it! 💪




Join Massy and her celebrity clients in getting the results you're after!

Massy Arias

Jordin Sparks

Adrienne Bailon

Amazing MA Warrior Transformations

Disclaimer: Most of these transformations are 60 days but some of them are of MA Warriors who have been following the programs for 1 year.

Why Join the Challenge?

Engaging Workout Routines: Say goodbye to boring workouts! Our workout routines are carefully curated to keep you motivated, challenged, and excited about your fitness journey. Burn calories, build strength, and boost your energy levels with our fun and effective exercises that will take your gym workouts to the next level. Unable to get to a gym? Join our equivalent at-home program, Elevate 1!

Mindset Coaching: Transforming your body starts with transforming your mind! I will be your coach for 30 days (and hopefully beyond!) to help you overcome mental blocks, set empowering goals, and develop a positive mindset that will propel you towards success. Say goodbye to self-doubt and hello to unstoppable confidence!

Expert Designed and Professional Grade: TRU Training is designed to produce unparalleled results. Our system works for everyone from fitness beginners to advanced trainees. Countless celebrities love our training and have used it to get into the best shape of their lives. 

Supportive Community: You won’t be doing this alone! When you join the 2024 New Year Challenge, you’ll become part of a supportive community of like-minded women who are all committed to their fitness goals. Share your progress, celebrate your victories, and connect with others who will uplift and encourage you throughout your journey. You’ll also have access to our private online group to connect with Massy and others for even more motivation and inspiration!

Results-Driven: Our challenge is designed to deliver results. With our carefully crafted workout routines, mindset coaching, and community support, you’ll see real progress in your mind, body, and soul. Say hello to a stronger, healthier, and more empowered you!

Don’t miss out on this life-changing opportunity to transform your fitness journey. Limited spots are available, so sign up now and embark on this transformational challenge with us!

Join the 2024 New Year Challenge today and take the first step towards a fitter, healthier, and happier you!


What You'll Learn in This Challenge


5 tutorial guided workouts each week including 2 lower body, 2 upper body, and 1 speed/athletic training day.

Workout Videos

Expert tutorial videos guide you through each circuit, helping you perform the movements properly.

Nutrition Guide

Meal Plan including both vegan or non-vegan versions with delicious and nutritious recipes.

Private Group Access

Private members group and Facebook Group with TRU Training Community Integration.


Commit to 4 weeks of completely transforming the way you look, move, and feel!

No matter if your goal is to lose body fat, build muscle, or improve your cardiovascular conditioning this program is for you. It’s for all fitness levels from beginner to advanced, male or female. In addition,  you get a chance to win great prizes! Three winners will each receive:

*We will choose one winner for each of the categories:

*NOTE: We may award additional prizes at our discretion for extraordinary participation and results!

When You Join You Also
Get Access to These FREE BONUSES:

Important Dates:

Now – January 22: Registration Open

Registration for the Challenge will open now and will stay open through January 22, the official start date of the Challenge. If you plan on doing this Challenge, enter during this time window.

January 22 – February 18: Time to Commit to Yourself!

Once you’ve registered for the Challenge and have received your workouts and meal guides, it’s time to stay consistent. Don’t forget to take your starting measurements and progress pics.

This Challenge is only 4 weeks, so it’s important to stay focused and work towards building the body of your dreams. And by doing so, you’ll get a shot at winning the Grand Prize, or prizes for the other top places.

February 18 – February 25: Final Submissions

The 2024 New Year Challenge officially ends on February 18, and you’ll have 7 days to take and submit your “after” pictures and be eligible for the Grand Prize… So MAKE SURE to get your after pictures taken and submitted by this date.

On February 25, we’ll close the contest for submissions and our judges will begin going through each challenge entry. It’s a tough job. We’ll be considering all aspects of the transformation — not just the pictures.

March 1 – Winner Announcement

On March 1, we’ll announce the winners of the Challenge on this page and on social media. Be sure to stay tuned to see if it’s you!

Rules & FAQs

What is the price to join the challenge?

It’s $99USD to join or you can join the All Access TRU Training Membership for $49/month. Due to the digital nature of this product and number of bonuses you’ll receive, it is non-refundable.

How do I enter the challenge?

To register click here and complete your payment.

What happens after I register?

You’ll officially be entered in the challenge. You’ll be eligible to win the grand prize. A login will be sent to you along with details on how to access your workouts and meal guides, as well as all the other bonus items.

Do I need a gym membership?

This is a gym program, so while it’s not necessary that you have a gym membership, you will need certain equipment. This includes an adjustable bench, dumbbells, resistance bands, a cable machine, physioball, and a glute hamstring machine. 

I’m on a plant-based diet. Can I still follow the plan?

Yes, there are plant-based meal guide options.

Get ready to take your body, confidence and movement to the next level!

In the TRU Training world, fitness is not only about the aesthetics, but also your mental health and your physical health. We focus on inside-out transformation.

This challenge will help you reach your goals and in the process help you regain your health and your confidence. 

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